Consumer first
We begin with a real human need—not a technology looking for a purpose.
ASULINAWe imagine what consumer technology should feel like.
Asulina is driven by an obsession with delivering meaningful consumer technology solutions—products that feel intuitive, timely, and impossible to forget.
Our pointof view↓
Our mission / 01
We dream beyond what exists.
Then we build what matters.
We believe the best consumer products do more than work. They understand people. They arrive at the right moment, resolve something that matters, and make everyday life feel a little more remarkable.
How we think / 02
Principles behind every pursuit
Meaningful by design
Every interaction should earn attention, remove friction, or create genuine delight.
Built for the moment
The strongest products understand when emotion, context, and intent converge.
Founder / 03
Henry Asulin
Entrepreneur, product thinker, and trusted voice on consumer behavior and emerging technology.
Henry is a deeply competitive builder working at the intersection of culture, commerce, and technology. He studies how consumers behave today to build the products that will matter in tomorrow’s world.
Henry lives in New York City with his Australian Shepherd, Corey.
The first leap / 04
Founder storyRootchat
Rootchat was where Henry first put his belief in meaningful consumer technology into practice. The family connection platform enabled people to create “moments” today for loved ones to experience in the future—an ambitious product built around a deeply human idea: preserving connection across time.
Rootchat did not become the enduring company Henry envisioned, but building it sharpened the principles that guide his work: a powerful idea must solve a real and recurring need, purpose must be matched by disciplined execution, and the best builders listen closely, adapt quickly, and remain willing to challenge their own assumptions.
The first chapter.
Not the final measure.
Media & commentary / 05
A trusted voice on the ideas shaping consumers.
16M+
media impressions generated through Henry’s television interviews and expert commentary.
Henry has appeared as an expert panelist across major television networks, offering perspective on consumer behavior, business, and emerging technology.
FOX NEWSCNBCAND OTHERS